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The Mailchimp extension lets you sync your Mailchimp lists (audiences) with groups in CiviCRM. This means when someone is added or removed from a Mailchimp audience, the change is reflected automatically in CiviCRM — and vice versa. It also supports syncing Mailchimp’s “interest groups” with CiviCRM groups, and can import which campaigns were sent to contacts as activities. The goal is to keep your mailing lists consistent across both systems, without double data entry.

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