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CiviCRM chosen for the Imagine No Malaria global initiative

Last updated: 23 Nov, 2025

United Methodist Communications (UMCOM), along with it’s partners, The United Nations, The World Health Organization, the Bill and Melinda Gates Foundation, is leading a global initiative to rid the world of Malaria through it’s Imagine No Malaria initiative. Imagine No Malaria is more than just a campaign against a disease that kills children and destroys families. It’s a movement, to make real change in the world.

UMCOM needed a high end Donor and Constitute management system that would allow them to mange this large and important global initiative. It’s current large commercial system could not do what UMCOM needed. After a thorough industry review, UMCOM choose CiviCRM because of its functionality, ease of use, and flexibility.

UMCOM choose BackOffice Thinking to implement CiviCRM because of our deep knowledge in CiviCRM, fundraising, strategic thinking, and track record of delivering highly complex solutions.

Since it’s launch in Jan 2011, CiviCRM is managing millions in pledges and donations and tens of thousands of contacts throughout the world. UMCOM is looking to possibly expand the use of CiviCRM with events, personal campaigns, and tighter integration with Drupal.

Background

To quickly deliver a donation and constituent management system and to integrate it seamlessly with UMCOM’s other solutions.

Challenges

Timing. This was a large complex implementation with a short implementation period.

Solution

After a thorough industry review, UMCOM choose CiviCRM because of its functionality, ease of use, and flexibility. UMCOM had another highend commercial system, but did not believe that it could deliver what CiviCRM could.

Functionality

There were many keys to the project including: pledge and donation online/offline capabilities, integration with UMCOM’s existing solutions, ease of reporting, ease of constituent management, and flexible online receipting.

Summary

Update: In February 2012, UMCOM expanded its utilization of CiviEvents to oversee a variety of runs in support of the Imagine No Malaria initiative.

For further inquiries, please contact BackOffice Thinking at 610-709-6570 or via email at sales@backofficethinking.com.

BackOffice Thinking

Since 2006, BackOffice Thinking has empowered hundreds of nonprofits to amplify their impact through strategic technology solutions. We bring deep expertise across the nonprofit CRM landscape—including NeonCRM, Salesforce, Raiser’s Edge, and others—ensuring seamless data migrations and a holistic approach to your system. We go beyond basic implementation and support by providing comprehensive CiviCRM services, website design, CRM strategy, and technology assessments. Our deep understanding of nonprofit operations allows us to identify your core challenges and craft solutions that align perfectly with your mission, goals, and staff capacity. We don’t just act as a vendor; we become a long-term partner dedicated to your sustained success